Think Simple Today is thankful to the following whose immense knowledge has been shared here to make things simple.


  • ‘Management Information Systems’ by Kenneth C. Laudon and Jane P. Laudon
  • ‘Business Research Methods’ by William G. Zikmund
  • ‘Service Management’ by James A. Fitzsimmons and Mona J. Fitzsimmons
  • ’Supply Chain Management’ by Sunil Chopra and Peter Meindel
  • ‘Strategic Marketing’ by Carol H. Anderson and Julian W. Vincze
  • ‘Human Resource Management’ by Gary Dessler and Biju Varkkey
  • ‘How can service business survive and prosper?’ by Roger W. Schmenner